Module 1: Introduction
Module 2: How to Start Your English Teaching Business
Module 3: Get the Basics Right: Plan Your Path
Module 4: How to Design an Engaging Program
Module 5: How to Get New Students
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Introduction
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Why Sales & Marketing is SO IMPORTANT (7:10)
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How to Make Demo Classes Work For You (6:05)
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Create a Website That Really Delivers (9:56)
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Traditional and Effective Client Acquisition Methods (12:45)
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Guerilla Marketing to Help you Get More Students (4:19)
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How to Use Video Marketing for Maximum Impact (6:59)
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How to Create Content that Converts (10:34)
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How to Harness The Power of Social Media (11:25)
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How to Get and Use Testimonials and Referrals (5:18)
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MASTERCLASS: How to Sell to Corporate Clients (17:26)
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SAMPLE SALES FUNNEL AND CONTENT NETWORK (5:21)
Module 6: How to Onboard Clients Seamlessly
Module 7: How to Hire and Manage Teachers The Right Way
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Introduction
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How to Find and Hire The Right Teachers (8:44)
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SAMPLE JOB POST: Find teachers
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Teacher contracts / agreements and The Teacher Guide (6:26)
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SAMPLE TEACHER GUIDE WORD
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SAMPLE TEACHER GUIDE PDF
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How to Allocate and Offer Classes (2:24)
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SAMPLE CLASS OFFER EMAIL TEMPLATE WORD
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SAMPLE CLASS OFFER EMAIL TEMPLATE WORD PDF
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Class Reports (3:37)
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SAMPLE CLASS REPORT
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Teacher Hours Completed and Invoices (2:55)
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MASTERCLASS: How to Train, Support and Evaluate Your Teachers (14:03)
Module 8: Helping Your Teachers to Deliver Classes Effectively
Module 9: How to Manage Your Teaching Business Successfully
Module 10: Specifics of Online Teaching
Module 10: Conclusions and Next Steps
