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How to Start a Successful English Language Business
Module 1: Introduction
Welcome Message from Paul (0:52)
Who is This Course For? (2:09)
My English Teaching Success (3:13)
Focus: The Business Aspects of Teaching English (1:07)
How to Get the Most from This Course! (0:54)
Module 2: How to Start Your English Teaching Business
Introduction
How to Develop the Right Mindset (4:02)
The Essentials: What You Really Need to Start Your Teaching Business (1:19)
Module 3: Get the Basics Right: Plan Your Path
Introduction
Why Create an English Teaching Business? (8:47)
Group Classes or One-to-One? (4:20)
Online or In-Person? (4:28)
Where is the Best Place to Teach Classes? (6:58)
KEY LESSON: How to Use Margin to Deliver Massive Profits (6:54)
Module 4: How to Design an Engaging Program
Introduction
How Much Should You Charge? (8:19)
Find The Ideal Class Duration (5:41)
How to Find Your Company USP (3:55)
KEY LESSON: How to Make $1,000s by Selling Programs (11:42)
What Materials Should You Work With? (6:52)
Module 5: How to Get New Students
Introduction
Why Sales & Marketing is SO IMPORTANT (7:10)
How to Make Demo Classes Work For You (6:05)
Create a Website That Really Delivers (9:56)
Traditional and Effective Client Acquisition Methods (12:45)
Guerilla Marketing to Help you Get More Students (4:19)
How to Use Video Marketing for Maximum Impact (6:59)
How to Create Content that Converts (10:34)
How to Harness The Power of Social Media (11:25)
How to Get and Use Testimonials and Referrals (5:18)
MASTERCLASS: How to Sell to Corporate Clients (17:26)
SAMPLE SALES FUNNEL AND CONTENT NETWORK (5:21)
Module 6: How to Onboard Clients Seamlessly
Introduction
How to Create Terms and Conditions that Work for Both Parties (13:23)
SAMPLE STUDENT GUIDE / TERMS AND CONDITIONS
Welcome Messages and First Communications (4:47)
Module 7: How to Hire and Manage Teachers The Right Way
Introduction
How to Find and Hire The Right Teachers (8:44)
SAMPLE JOB POST: Find teachers
Teacher contracts / agreements and The Teacher Guide (6:26)
SAMPLE TEACHER GUIDE WORD
SAMPLE TEACHER GUIDE PDF
How to Allocate and Offer Classes (2:24)
SAMPLE CLASS OFFER EMAIL TEMPLATE WORD
SAMPLE CLASS OFFER EMAIL TEMPLATE WORD PDF
Class Reports (3:37)
SAMPLE CLASS REPORT
Teacher Hours Completed and Invoices (2:55)
MASTERCLASS: How to Train, Support and Evaluate Your Teachers (14:03)
Module 8: Helping Your Teachers to Deliver Classes Effectively
Introduction
How to Make Scheduling Classes Easy (10:45)
Why Handouts are Important (3:31)
How to Build Your Teaching Assets (3:07)
Measuring and Managing Progress (9:19)
Module 9: How to Manage Your Teaching Business Successfully
Introduction
Design an Operation Manual and Set Up Systems (5:29)
How to Deal with Complaints (10:38)
How to manage Tax and Legal issues (3:45)
How to Manage Teacher Changes (8:04)
Renewing Contracts with Current Students (6:26)
Module 10: Specifics of Online Teaching
Introduction
Specific Considerations for Teaching Online (17:56)
Working with Zoom (3:27)
Module 10: Conclusions and Next Steps
Where Next? How to Take Action that leads to RESULTS! (1:18)
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Design an Operation Manual and Set Up Systems
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